INTRODUCTION

Brand Introduction

Founded in 2010, Beijing Pop Mart Cultural & Creative Co., Ltd. is China’s leading pop culture and entertainment company. Over the past decade, POP MART has established a comprehensive operation platform covering the entire designer toy industry chain, focusing on five core areas: global artist discovery, IP incubation and operation, consumer engagement, trendy toy culture promotion, and innovative business incubation and investment.

To enable more young fans of trendy toys to deeply connect with our brand philosophy—“To light up passion and bring joy.”—POP MART has successfully held six editions of the International Trendy Toy Show in Beijing and Shanghai, filling a gap in China’s designer toy industry.

As of December 31, 2021, POP MART operated 295 directly-owned offline stores and 1,611 Robo Shops in mainland China, reaching 103 cities nationwide. In addition to expanding offline channels, POP MART has also been strengthening its online presence. Since 2019, the POP MART flagship store has ranked No.1 in Tmall’s major toy category during the “Double 11” shopping festival for three consecutive years, with sales exceeding RMB 270 million during Double 11 in 2021. In the same year, POP MART’s WeChat Mini Program generated annual revenue of RMB 898 million.

POP MART began its global expansion in 2018 and has since entered 23 overseas countries and regions, including South Korea, Japan, and Singapore. The company has opened offline stores in countries such as the United States, the United Kingdom, Canada, and New Zealand, and continues to grow its business through Robo Shops worldwide. Beyond offline channels, POP MART has built a complete online channel network, including an independent international website and three major cross-border e-commerce platforms.

Today, POP MART boasts significant brand advantages centered on designers, retail channels, and its industry chain. POP MART has signed renowned designer toy artists such as Kenny, Pucky, and Lang, launching a wide range of fan-favorite collectibles and cultivating a strong and dedicated fan community. Meanwhile, POP MART actively collaborates with globally recognized brands to create trendy products beloved by young consumers.

With its ever-expanding reach, POP MART is building a complete ecosystem encompassing designers, factory supply chains, retail channels, and international toy exhibitions, empowering designers to focus on their creations and driving the vigorous development of the designer toy industry.